DJ Diesel - Shaquille O'Neal

DJ Diesel is the stage name of Shaquille O'Neal, the former professional basketball player and NBA Hall of Famer. In addition to his illustrious basketball career, Shaquille O'Neal is also a talented DJ and electronic dance music (EDM) producer. He adopted the DJ Diesel persona to pursue his passion for music and has performed at various music festivals, nightclubs, and events around the world. His team sought a sleek design for merch and promotional material.

The finished design features subtle dj equipment incorporation and features and a clean modern font. The brand is used across various mediums such as merchandise available to purchase as events.